About Gia & Meg

Gia and Meg met at a neighborhood Christmas party in 2015. They were both pregnant at the time, but shared something else in common -- their love of fashion. They were both juggling intense careers and with seven young children between them, they wished shopping could be simpler, faster and fun again. After years of back and forth they decided it's time to help other busy women in the same boat!

The concept is simple. A convenient, fun and easy to shop instagram boutique of carefully curated on-trend wardrobe essentials for women.

About Meg: Meg began her career in the events and retail marketing space. As Marketing Communications Director for a home furnishings and design company, she combined her love of design and style with her marketing and branding background. She holds a Bachelor of Science in Advertising/Public Relations from Ithaca College and a Master's Degree in Integrated Marketing Communications from Emerson College.

About Gia: Gia launched her first children's clothing boutique in 2016 while working for nationally recognized brands in the consumer product goods space. She loved putting outfits together for work. People asked her how she did it without blowing her budget. That's when she decided to curate and sell women's essentials online because looking great should be fast and easy for today's busy woman.

What if 2020 is the year we've been waiting for?
A year so uncomfortable, so painful,
so scary, so raw - that it finally forces us to grow.
                                                                      -Leslie Dwight