Gia and Meg met at a neighborhood Christmas party in 2015. They were both pregnant at the time, but shared something else in common -- their love of fashion. They were both juggling intense careers and with seven young children between them, they wished shopping could be simpler, faster and fun again. After years of back and forth they decided it's time to help other busy women in the same boat!
The concept is simple. A convenient, fun and easy to shop instagram boutique of carefully curated on-trend wardrobe essentials for women.
What if 2020 is the year we've been waiting for?
A year so uncomfortable, so painful,
so scary, so raw - that it finally forces us to grow.